So if you’ve owned a CrossFit gym before 2016, you have probably experienced what I’m about to share. This topic has come up a lot in the past 3 years on the CrossFit Affiliate Owners group.

Scenario: “I had a coach leave my gym and they’ve opened up their own gym. I made them sign a non-compete/non-solicitation  and now they’re taking/recruiting my members, talking shit about me, etc., but I’m not worried about them stealing any of my members. Wait…what should I do?”

The debate typically goes on with comments about enforcing non-competes, how they violate the affiliate agreement, challenge your new enemy to a death match, etc… In all realty, none of that really matters. It’s a lot of negative energy that’s taking a lot of your time. Are there instances where you should take action and respond? Absolutely,  but those are pretty cut and dry.

The last time I saw a similar post, here’s what I replied with.

Take the higher road and let it go. Focus on your athletes and your gym and don’t worry about others. You can only control what you do and people are going to look out for the best interest of themselves. Your non-compete is a violation your affiliate agreement. This has happened to me twice and here’s what I’ve learned. People don’t quit companies, they quit people. Look at to why this person left as a reflection of what you do. Be honest with yourself. I’ve learned and grown a lot since reflecting on why this has happened to me and in all honestly, I’ve made a LOT of changes on how things are run at our gym and the opportunities we provide our coaches. A recommendation for a book to take a look at is called Monday Morning Leadership(amazon). It discusses this in pretty good detail.

I’d go further and give you all the details of the two times this has happened to me, but in realty it doesn’t matter. Did I do some things wrong, absolutely. Did my coaches? Absolutely. Take it as an opportunity to learn and grow as a leader of your community.

Mike
Founder at TheBoxBusiness
CF-L1 Trainer. Owner of CrossFit COMO in Columbia, MO. Founder of TheBoxBusiness.com. Former College Professor.

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