Have you ever wondered or thought about what a new member in your gym goes through before they ever walk through the door? Or when they finally get the courage to fill out your getting started form and come in for their first visit? What about after they finished and now they’re thinking about foundations? How about when they join? And the different milestones that they go through while members with you?

A few years ago I built out our entire client journey using an excel spreadsheet then built it out in mailchimp. Here’s the outline. This is an enhancement to the client experience not a replacement for all communications.

Email Series

Intro to Foundations Emails

Below are the five emails that you receive when you sign up on CrossFitCOMO.com for an intro class.
1) Welcome
2) Follow Up
3) Overcome your Fear…visit CrossFit COMO today
4) Take the next step
5) Concerns
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Foundations Email Series

Our foundations program is 6 classes long, we send them follow up emails after each class. In addition, we set up http://foundations.crossfitcomo.com/ so that they can learn the moves again on their own.

1) Thanks for Experiencing CrossFit COMO
2) Meet the Trainers
3) Success Stories at CrossFit COMO
4) Help Achieve your Goals
5) Provide Feedback at CrossFit COMO
6) Congrats on Graduating!
7) New Athlete Welcome Packet
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Retention Email Series

Our email retention series is broken into three parts. One is based on their # of check-ins; another is based on their length of time, and finally they get an email anytime we update our Events or Blog on our website on Thursdays at 9:00 am.

Check-in Emails

10th Check-in: How’s it going?
50th Check-in: Congrats, you’ve made it 50 WODs!
50th Check-in #2: Give us your success story. This is where I ask them to answer 5 questions and give me information for my success story on our website.
75th Check-in: Congrats!
75th Check-in #2: Give the gift of a FREE Foundations Class!
Time Based/Length of Membership Based Emails:
These emails send out every 5 or so days as a reminder of the great benefits at CrossFit COMO
Day 5: Join our Private Facebook Group
Day 10: Get paid to WOD | 2 week check-in
Day 15: Reebok Gym
Day 20: Nutrition is the Foundation
Day 25: COMO T-Shirt
Day 30: Travel WODs
Day 35: Mobility Resources
Day 40: Pure Fit Meals(Nutrition)
Day 45: Meet the Trainers
Day 50: Gear for Home…Check out Rogue
Day 55: Events
Day 60: Success Stories
Day 65: Personal Training

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Additional Emails

Happy Birthday Email!
Happy Anniversary Email!
Weekly Email when new blog posts are published to our blog.

Mike
Founder at TheBoxBusiness
CF-L1 Trainer. Owner of CrossFit COMO in Columbia, MO. Founder of TheBoxBusiness.com. Former College Professor.

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