Have you ever wondered or thought about what a new member in your gym goes through before they ever walk through the door? Or when they finally get the courage to fill out your getting started form and come in for their first visit? What about after they finished and now they’re thinking about foundations? How about when they join? And the different milestones that they go through while members with you?
A few years ago I built out our entire client journey using an excel spreadsheet then built it out in mailchimp. Here’s the outline. This is an enhancement to the client experience not a replacement for all communications.
Intro to Foundations Emails
Below are the five emails that you receive when you sign up on CrossFitCOMO.com for an intro class.
2) Follow Up
3) Overcome your Fear…visit CrossFit COMO today
4) Take the next step
Foundations Email Series
Our foundations program is 6 classes long, we send them follow up emails after each class. In addition, we set up http://foundations.crossfitcomo.com/ so that they can learn the moves again on their own.
1) Thanks for Experiencing CrossFit COMO
2) Meet the Trainers
3) Success Stories at CrossFit COMO
4) Help Achieve your Goals
5) Provide Feedback at CrossFit COMO
6) Congrats on Graduating!
7) New Athlete Welcome Packet
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Retention Email Series
Our email retention series is broken into three parts. One is based on their # of check-ins; another is based on their length of time, and finally they get an email anytime we update our Events or Blog on our website on Thursdays at 9:00 am.
10th Check-in: How’s it going? 50th Check-in: Congrats, you’ve made it 50 WODs! 50th Check-in #2: Give us your success story. This is where I ask them to answer 5 questions and give me information for my success story on our website. 75th Check-in: Congrats! 75th Check-in #2: Give the gift of a FREE Foundations Class! Time Based/Length of Membership Based Emails: These emails send out every 5 or so days as a reminder of the great benefits at CrossFit COMO Day 5: Join our Private Facebook Group Day 10: Get paid to WOD | 2 week check-in Day 15: Reebok Gym Day 20: Nutrition is the Foundation Day 25: COMO T-Shirt Day 30: Travel WODs Day 35: Mobility Resources Day 40: Pure Fit Meals(Nutrition) Day 45: Meet the Trainers Day 50: Gear for Home…Check out Rogue Day 55: Events Day 60: Success Stories Day 65: Personal Training ============================================
Happy Birthday Email! Happy Anniversary Email! Weekly Email when new blog posts are published to our blog. ============================================
Want a copy of each of these emails?
If you’re looking to build this for your gym, grab a copy of our emails below!