Building Hype for The CrossFit Open
Before you start reading the rest of this, make sure to read the previous two parts in this series linked below.
Back in June/July, I posted about our #ConfirmedAthletes photos for our Anniversary party. We took that one step further made these super short 3-second videos for each of our members who have signed up to participate in The Open.
They’ve been a big hit in our gym and are blowing up on instagram. People are saying “Hey! I signed up for The Open, where’s my video?”
Going to be a lot of work to produce nearly 100 of these. It’s worth it, because it’s building a lot of buzz.
Hope that helps!
You can see some more examples at