Building Hype for The CrossFit Open

Before you start reading the rest of this, make sure to read the previous two parts in this series linked below.

http://theboxbusiness.com/leveraging-the-crossfit-open/

http://theboxbusiness.com/leveraging-the-crossfit-open-part-2/ 

Back in June/July, I posted about our #ConfirmedAthletes photos for our Anniversary party. We took that one step further made these super short 3-second videos for each of our members who have signed up to participate in The Open.

They’ve been a big hit in our gym and are blowing up on instagram. People are saying “Hey! I signed up for The Open, where’s my video?”

Going to be a lot of work to produce nearly 100 of these. It’s worth it, because it’s building a lot of buzz.

Hope that helps!

You can see some more examples at 

Mike
Founder at TheBoxBusiness

CF-L1 Trainer. Owner of CrossFit COMO in Columbia, MO. Founder of TheBoxBusiness.com. Former College Professor.


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