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The COMO Method
Bootcamp Enrollment Program Blueprint
As a gym owner, I know what it feels like to get so wrapped up in running my business, day-to-day, that I sometime lose focus on what the goals are for my gym. Honestly, it's so easy to do. Waking up at 4:30 am to coach the 5:00 am and 6:00 am class, update our social...read more
Allowable Acquisition Cost Allowable Acquisition Cost (AAC) is the marketing component of Lifetime Value of An Athlete. The higher the LVA, the more you can spend to attract new athletes. Recently, I read a facebook post that was discussing how much to spend on...read more
As I was developing my website for CrossFit COMO when we first opened, I knew I had to get an online presence of some sort and get it quick. I set up a basic landing page with a wordpress template I bought called Launch Effect. The whole goal was to collect email...read more
Hosting challenges is a great way to get people involved and make a deposit in the emotional bank account of your athletes in your CrossFit Gym. One of the most successful challenges we've hosted at CrossFit COMO is our 30 Day Nutrition Challenge. This program has...read more
Go Viral…5 FREE tools to build buzz, generate leads, build authority and GROW your CrossFit Affiliate
When I started my career post college and pre-CrossFit, I worked with a lot of consultants. These guys would come in and talk all this great theory, "here's what you should do" and very little of how you should get there and why you should do it. It frustrated me and...read more
When we create systems, we make life a little bit easier. How hard is it to create/curate content for your social media platforms including your email list and blog? Super hard, especially after a full day of coaching that began at 5:00 am and it's now 9:30 pm and you...read more