Bootcamp Enrollment Program Blueprint

Step-by-step blueprint we used to generate 38 new clients in one month, expose over 115 athletes to our gym in six months and added over $50,000 revenue during that time.

  • Marketing Plan
  • Communications Plan
  • Programming
  • Enrollment Day
  • Bring A Friend
  • Graduation Day

 

 

WELCOME/GETTING STARTED

VIDEO 1: Welcome

Thank you so much for investing in TheBoxBusiness Bootcamp Enrollment Program!!

UPDATES

14-part Enrollment Day Video Series

Marketing

New Email – 2016 goals/Now Enrolling January Session – http://eepurl.com/bKdDAv

Communications

No new updates

Enrollment Day

Enrollment Day Opening Remarks Videos

Programming

No New Updates

Bring-a-Friend Day

No new updates

Graduation Day

No new updates

PC Lauinger’s Marketing Best Practice

PC Lauinger, SWEAT Willow Bend, created a pretty cool flier that he distributed to 750 households in his area through the civic club. He spent $100 for the delivers and $109 for 1000 printed flyers. His results were 4 couples (8 at $200). 400% return on his investment.Here’s a copy of the flier.

Here’s a copy of the flier.

CFWB_SWEAT_4x6flyer_PrintReady (1)

Updates – January 2016

Marketing

New Email – 2016 goals/Now Enrolling January Session – http://eepurl.com/bKdDAv
Sales Script for phone call inquiry and post sign-up thank-you call. – DOCX
Facebook Ad Screen Shots

Facebook Ad Training

Facebook Ad Script

CITY NAME: Looking for just 10 more qualified people to start on DATE.
Find out if you qualify: LINK
==PICTURE OF GYM==
Just 10 spots left in CITY
Apply today

Social Proof / Success Stories (Follow Up Email)

Communications

Updated: First 3 emails in Communication Plan

Email 1 –

Email 2

Email 3

Yoast SEO / Facebook Open Graph

New Webpages –

http://www.sweatcomo.com/enrollment-day

This page is designed to work with the new email series so that you can automate the entire system with out updating those emails.

Video overview here:

How to do this:

http://www.sweatcomo.com/graduation-day

Enrollment Day

New Web Page: http://sweatcomo.com/enrollment-day/

Programming

No New Updates

Bring-a-Friend Day

New web page: http://sweatcomo.com/bring-friend-day/

Graduation Day

No new updates

MODULE 1: MARKETING PROGRAM

Video 1: Marketing Program

In this video, we explain each of the documents listed below and how to use them properly.

XLSX – Marketing Plan Overview

DOCX – Marketing Plan

XLSX – Roster List and Tracking

Video 2: Website Set-up

In this video, we show you what is important to have on your website and how to get contact information when people arrive at your website.

Email Capture

SumoMe

FREE Offer/Lead Magnet

DOCX – 14 Day Meal Plan
DOCX – 6 Tips to Fat Loss

CrossFit COMO’s Bootcamp Homepage – http://www.sweatcomo.com

Video 3: Facebook Advertising

Facebook is an effective tool to recruit new members along with your email program. In this video, we show you the multiple types of ads we use to market our bootcamp and how to set it up.

Preferred Ads

Carousal – Ad #1 Example (Photo) | Ad #2 Example (Photo)
Offer – Ad Example (Photo)
Blog Post – Ad Example (Photo)
Before/After – Ad Example #1 (Photo) | Ad #2 Example (Photo)
Events – Example (Photo)

Facebook Ad Screen Shots

Ad Text Examples

SWEAT Is Perfect For Beginners

We Are Looking For 15 Motivated Females Who Are Want To Try Our SWEAT Bootcamp

SWEAT Blends Elements Of Yoga, Functional Fitness To Create A Unique Experience. Try It For Yourself.

CITY NAME: Looking for just 10 more qualified people to start on DATE.

Find out if you qualify: LINK

==PICTURE OF GYM==

Just 10 spots left in CITY

Apply today

Video 4: Email Marketing

Email marketing is essential when building your marketing platform for building your bootcamp program. In this video we show you the multiple types of lists to have in your program and how to leverage them.

List 1: SWEAT (Inquiries/Opt-ins)

List 2: SWEAT Participants (Participants)

Email Providers

Mailchimp (Shown in Video)

ActiveCampaign (Preferred)

Video 5: Tracking Sheets/Measurement

In this video, we teach you how to use the tracking sheets to measure effectiveness of your marketing and advertising.

XLSX – Roster List

XLSX – Bring a Friend Lead

Resources

After Client Registers Follow Up Email – DOCX

MODULE 2: COMMUNICATIONS PLAN

Video 1: Communications Plan

In this video, we explain each of the documents listed below and how to use them properly. The communication plan is designed for people enrolled in your program.

XLSX – Communication Plan Overview

DOCX- Communication Plan

Video 2: Facebook Events and Groups

A big part of the program is utilizing facebook events and groups to enhance the experience of your athletes. In the videos below, we show you best practices for creating events and your private group. These need to be set-up 1 month out from your Enrollment Day.

Video 3: Email Set-Up

A quick walk through of setting up your email marketing program and how to automate email communications.

List 1: SWEAT (Inquiries/Opt-ins)

List 2: SWEAT Participants (Participants)

Email Providers

Mailchimp (Shown in Video)

ActiveCampaign (Preferred)

Video 4: Communication before Enrollment Day

This video talks about the goals and strategies on communication prior to Enrollment Day and walks you through each of the emails in the excel sheet.

Video 5: Communication During the Program

This video talks about the goals and strategies on communication during the program and walks you through each of the emails in the excel sheet.

MODULE 3: ENROLLMENT DAY

Video 1: Enrollment Day

In this video, we talk about Enrollment Day and why it’s so important to the success of the athletes and your program.

Video 2: Agenda and Timeline

In this video, we explain the agenda and timeline and how to structure the day.

DOC – Timeline 

DOC – Agenda

RESOURCES:

Whole 30 Program

PDF – Zone Diet + Meal Plans

PDF – Zone Diet 2.0

Video 2a: 14 part Enrollment Day Videos

Video 3: Goal Setting / Taking Photos

In this video, we explain the Goal Setting process and how to take photos for future marketing purposes.

DOC – Goal Setting Sheet 

JPG – Photo Angle 1 – Front 

JPG – Photo Angle 2 – Back

JPG – Photo Angle 3 – Side

Video 4: Scoring Sheet / Measuring Results

In this video, we explain the scoring sheet and the importance of establishing benchmarks that will be retested on graduation day. These statistics will help fuel future marketing efforts.

DOC – Scoring Sheet

XLS – Comparison Scoring Sheet

Video 5: Nutrition Program

This video walks you through the Nutrition Program and shows you how to teach The Zone in less than 10 minutes. It also features how to upsell your nutrition and supplement programs. A second video is a long version of the Zone, taught by head coach of CrossFit COMO, Doug Oberbeck. Third video is our basic nutrition discussion we do during our Foundations program.

DOC – Nutrition Program

Video 6: WOD / Programming

This video is all about how to structure the WOD and benchmark tests.

DOC – WOD/Programming

MODULE 4: PROGRAMMING

Video 1: Programming Overview

In this video, we walk you through the overview and purpose of the programming. The programming is based on two sessions. Session 2 has both a level 1 and level 2 programming.

DOCX – Session 1

DOCX – Session 2

Video 2: Week 1 – Standards Week

We explain what Week 1 is all about and why we program it this way.

Video 3: Week 2 – Metabolic Conditioning

This week is all about building metabolic pathways…we’re on the cusp of bringing in Strength Training.

Video 4: Week 3 – Strength + METCON

This week is all about building adding strength while improving their Metabolic Conditioning…They’re going to be CrossFitters in 4 weeks!

Video 5: Week 4 – Strength + Teamwork

This week is all about strength and teamwork. On the middle of the week day (Wednesday for most) we host our Bring a Friend Day!

Video 6: Week 5 – Strength + METCON

This week is all about strength and tMETCON. We’re getting them used to being a CrossFitter, so they convert over once the bootcamp is complete.

Video 7: Week 6 – Strength + Teamwork/CrossFit

This week is all about experiencing a real CrossFit class.

MODULE 5: BRING-A-FRIEND DAY

Video 1: Bring a Friend Day Overview

This video outlines the Bring a Friend Day, when to schedule it, how to get people to attend and the purpose of it.

XLSX – Bring a Friend Day Lead list

Video 2: Setting up the Facebook Event

This video outlines how to set up the facebook event and get attendees to the event!

Video 3: How to run the Class

This video outlines how to run the class.

Video 4: Selling your Next Bootcamp for Attendees

This video outlines how to sell and follow up with those who attended the Bring a Friend Day. Including what bonuses they get for signing up today.

XLSX – Bring a Friend Roster List

MODULE 6: GRADUATION DAY

Video 1: Graduation Day Overview

This video outlines the Graduation Day, when to schedule it, how to get people to attend and the purpose of it.

PDF – Graduation Certificate

Video 2: Setting up the Facebook Event

This video outlines how to set up the facebook event and get attendees to the event!

Video 3: How to Run the Day

This video outlines how to run the class.

Video 4: Selling your Next Bootcamp for Attendees

This video outlines how to sell and follow up with those who attended the Graduation Day. Including what bonuses they get for signing up today.

XLSX – Bring a Friend Roster List

ADDITIONAL RESOURCES

Resources List

Resources coming soon

Mailchimp

Active Campaign

Clickfunnels

Affiliate Program

 

Interested in helping spread the word about what TheBoxBusiness and our programs? We have a unique ability to impact affiliate and gym owners all across the globe. If you’re interested, send me an email at mike@theboxbusiness.com and I’ll get you an account set up. Our affiliates can make commissions of up to 50% on select products and programs.