Welcoming New Athletes

In the series called “Understanding the CrossFit Athlete Life Cycle“, I detail each step of the customer life cycle in a CrossFit Gym. Today, I’m going to build upon the retention side of the life cycle and give you some concrete ways to improve...

Barriers to Entry

Remember back to when you first started CrossFit. Did you fall in love with it the very first time? Or was it a couple of times then you were hooked? For me, I fell in love at the first WOD(300, you know the WOD the guys in the movie did). Immediately, I looked for a...

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