About TheBoxBusiness: Our Journey
TheBoxBusiness is a weekly podcast, hosted by Michael Wuest, interviewing the best and most inspiring CrossFit affiliate owners. Since our launch in February 2014, we have had the pleasure to share the stories of box owners.
TheBoxBusiness Podcast is all about inspiring current and future CrossFit affiliates. By hearing the stories of these successful entrepreneurs, we hope to inspire you to take action!
Check out The Box Business Podcast on Itunes
Hey WODtrepreneurs, Michael Wuest here, Founder and Creator of TheBoxBusiness and owner of CrossFit Affiliate, CrossFit COMO. I’ll take you through how I grew a CrossFit box from a small 1700 sq/ft facility to a 4200 sq/ft facility and over 200 members and 20K+ in monthly revenue in less than a year.
TheBoxBusiness.com: Our HQ
We post show notes from every podcast, which will include links and references to everything of importance discussed during the interview. So don’t worry if you heard a success quote or a great business book recommendation during an episode and don’t quite remember what it was. You can find all of that linked up in the show notes for quick and easy access.
Regardless if you’ve been a CrossFit affiliate since the beginning or you just put in your application, our blog will inspire you to create excellence through sound business advice, tips, marketing strategies and more.
Our Resources page was built with you in mind. This is where you can find descriptions and links to the products and resources TheBoxBusiness recommends.
Attend an upcoming webinar/seminar, where Mike takes you through the journey of CrossFit Box ownership and shares the stories of successful box owners. Launching in early 2015!
Mike originally discovered CrossFit back in 2007 while attending The University of Missouri-Rolla. He was working with a personal training at his local community center and she introduced him to his first WOD. He started following CrossFit.com, but bowed out after a few short weeks, going back to his traditional ‘body-building’ routine. After graduation, Mike worked for the largest contract foodservice company in the world as a marketing manager for his alma mater. Three long years later, he moved back to his hometown of Columbia, MO and opened CrossFit COMO, Columbia’s Premier CrossFit Gym and began working as the marketing manager for the University of Missouri, a $29MM, 20+ unit national award winning dining operation. In his role at the University of Missouri, Mike oversees the departments strategic planning process, new business development, marketing and brand development, communications and social media. Mike also previously served as an adjunct professor in the Missouri University of Science and Technology Business Department.
Many of the practices that he incorporates in his daily career have transitioned to his owning and operating CrossFit COMO. TheBoxBusiness is where he shares his journey with you.
Mike holds a B.S. in Business & Management Systems from The University of Missouri-Rolla and an MBA with Marketing Specialization from Missouri University of Science and Technology, an AACSB accredited school.