I’m a big fan of email marketing, it’s still one of the most effective tools in the digital marketing tool kit. Here’s a quick 5 minute or less exercise to start a conversation with former athletes or prospects on your email list who have gone cold.

The Case Study

January 9, I sent out an email to a list of 400 people that have either participated in my Bootcamp Enrollement Program or at the very least inquired about it. It was so simple and I got 100 responses from a variety of people, that’s 25% of the list.

Subject: Hey
Body: Are you still interested in getting fit and losing weight in 2017?
-Mike

The responses were quick and fast, the first one responded within minutes. I personally responded to each one and asked them how we can help. It kept the conversation going. As of this writing, a dozen have signed up for our upcoming bootcamp and at least 5 are starting up CrossFit.

Our bootcamp price is $300 for six-weeks and our membership for CrossFit is $150/month. You do the math on how valuable this 9 word email is.

Steal this and take action!

Here’s another source with some great examples: http://functionalfunnels.com/amazing-9-word-email-to-revive-dead-leads/

 

Mike
Founder at TheBoxBusiness
CF-L1 Trainer. Owner of CrossFit COMO in Columbia, MO. Founder of TheBoxBusiness.com. Former College Professor.

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