I’m a big fan of email marketing, it’s still one of the most effective tools in the digital marketing tool kit. Here’s a quick 5 minute or less exercise to start a conversation with former athletes or prospects on your email list who have gone cold.
The Case Study
January 9, I sent out an email to a list of 400 people that have either participated in my Bootcamp Enrollement Program or at the very least inquired about it. It was so simple and I got 100 responses from a variety of people, that’s 25% of the list.
Body: Are you still interested in getting fit and losing weight in 2017?
The responses were quick and fast, the first one responded within minutes. I personally responded to each one and asked them how we can help. It kept the conversation going. As of this writing, a dozen have signed up for our upcoming bootcamp and at least 5 are starting up CrossFit.
Our bootcamp price is $300 for six-weeks and our membership for CrossFit is $150/month. You do the math on how valuable this 9 word email is.
Steal this and take action!
Here’s another source with some great examples: http://functionalfunnels.com/amazing-9-word-email-to-revive-dead-leads/
The 9 word email is baked into BoxBuilder. Enhancing the CrossFit Athlete Experience, BoxBuilder is the best sales and marketing automation platform on the market. Take clients from trials to brand ambassadors and grow lifetime value in your gym. Professionalize the experience in your gym with BoxBuilder. Check it out today!