What is TheBoxBusiness?

TheBoxBusiness is the leading resource to inspire CrossFit Affiliate Owners. Our goal is simple, give you the tools and resources to take your box to the next level and become a world class affiliate. How do we do this? Simple, we interview the most well known and successful box owners and share their stories, learn from their mistakes and key takeaways.

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World Class Affiliates aren’t born overnight. The Academy gets you there by improving your systems, developing your coaches, attracting new leads and retains current athletes by increasing the athlete experience!

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Five of the World’s Most Beautiful CrossFit Gyms

With over 13000 affiliates, CrossFit boxes come in all shapes and sizes and you can find them all over the world.  This blog post is going to look at FIVE of the most beautiful CrossFit Gyms in the world. This is one part of our series where we’ll feature these...

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Why we Start Our Class at the Whiteboard

Guest Post by Head Coach, Doug Oberbeck. CrossFit COMO – The Affiliate Plan This gives us a chance to organize the class and gives our clients a roadmap as to what is about to happen. Use this short time wisely! This is your chance to set the tone for the entire...

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Funnel Phase 1 – Lead Magnets

What is a Lead Magnet? A lead magnet is a tool designed to entice visitors to your website to hand over their contact information in exchange for something of value. Lead magnets come in all shapes and sizes. Most likely, if you’ve ever visited a website,...

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How to Create and Run an Ambassador Program

As affiliate owners, it seems like our to-do list is never ending. We want to add more programs, develop staff, grow our business, inspire others and change people’s lives. It’s easy to feel overwhelmed. One item on my to-do list was to develop an...

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Leveraging the CrossFit Open…part 2

In the first part of this series, I wrote how you can leverage the CrossFit Open to build community and camaraderie in your gym. In today’s post, I’m going to share with you a few more things you can do to enhance that experience. CrossFit Open Series...

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