What is TheBoxBusiness?

TheBoxBusiness is the leading resource to inspire CrossFit Affiliate Owners. Our goal is simple, give you the tools and resources to take your box to the next level and become a world class affiliate. How do we do this? Simple, we interview the most well known and successful box owners and share their stories, learn from their mistakes and key takeaways.

Get Started!

Join The Academy

World Class Affiliates aren’t born overnight. The Academy gets you there by improving your systems, developing your coaches, attracting new leads and retains current athletes by increasing the athlete experience!

Learn More!


Five of the World’s Most Beautiful CrossFit Gyms

With over 13000 affiliates, CrossFit boxes come in all shapes and sizes and you can find them all over the world.  This blog post is going to look at FIVE of the most beautiful CrossFit Gyms in the world. This is one part of our series where we’ll feature these...

read more

Why we Start Our Class at the Whiteboard

Guest Post by Head Coach, Doug Oberbeck. CrossFit COMO – The Affiliate Plan This gives us a chance to organize the class and gives our clients a roadmap as to what is about to happen. Use this short time wisely! This is your chance to set the tone for the entire...

read more

Funnel Phase 1 – Lead Magnets

What is a Lead Magnet? A lead magnet is a tool designed to entice visitors to your website to hand over their contact information in exchange for something of value. Lead magnets come in all shapes and sizes. Most likely, if you’ve ever visited a website,...

read more

How to Create and Run an Ambassador Program

As affiliate owners, it seems like our to-do list is never ending. We want to add more programs, develop staff, grow our business, inspire others and change people’s lives. It’s easy to feel overwhelmed. One item on my to-do list was to develop an...

read more

Leveraging the CrossFit Open…part 2

In the first part of this series, I wrote how you can leverage the CrossFit Open to build community and camaraderie in your gym. In today’s post, I’m going to share with you a few more things you can do to enhance that experience. CrossFit Open Series...

read more

Leveraging The CrossFit Open

The CrossFit Open is an amazing time of the year. It can really enhances the CrossFit Experience at your gym. For many of our athletes, this may be their first time. Their first pull-up. Their first toes-2-bar. Their first Muscle-Up or double under. May be it’s...

read more

Affiliate Programming

Programming for Affiliates and Functional Fitness Gyms The average affiliate owner spends between 10-18 hours a month on programming.  How much is your time worth? What could you do with those extra hours? More time to work on your business instead of in your...

read more

Bootcamp Enrollment Program

If you read an earlier blog post on Enrollment Programs for your CrossFit Gym, you’ll see a quick look at a variety of ways to bring clients into your program and get them acclimated into your community. Today, I’m introducing you to an amazing program...

read more

Enrollment Programs for your CrossFit Gym

So generating traffic to your website and creating interest is super easy thanks to social media. Getting them into the gym as a qualified prospect is a little bit harder. Here’s one of the many training tutorials that we have in TheBoxBusiness Academy that...

read more

Your Gym’s Public Relations Strategy

In another blog post about Branding, I discuss on why it’s important to build your brand…and your business. A major piece of your brand is your public relations strategy. This post is the layout on how to improve exposure for your CrossFit gym by using a...

read more